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Kylie Beauty Slammed For “Recycling” Same Products, Poor Quality

KUWTK’s Kylie Jenner announced a new collection for her Kylie Beauty line. However, it earned backlash, with fans accusing her of recycling products.

Keeping Up With The Kardashians star Kylie Jenner announced a new Kylie Beauty collection, only to be called out for the brand’s allegedly repetitive, poor quality products. Kylie, who is expecting her second child, has found great success with her makeup line. However, it’s also had many controversies over the years.

The latest backlash comes at an already fraught time for the 24-year-old. The Astroworld tragedy still looms heavily over the famous family. Back in November 2021, 10 individuals were killed, and many others injured, at the concert of Kylie’s baby daddy Travis Scott. Travis’ behavior both during the concert and in its aftermath has been roundly criticized. Likewise, his baby mamma came under fire for her insensitive social media activity. She even took a short hiatus from her super popular Instagram account. A few weeks after the concert, fans wondered if Kylie quietly launched a holiday collection. This recent launch came with the usual fanfare, but judging by the reactions, perhaps it should’ve been a quiet release as well.


Related: KUWTK: Kylie Jenner & Travis Scott Helped Kanye Attend Chicago’s Party

On Wednesday, Kylie announced the special Valentine’s Day collection, available February 3, on her Instagram. On her personal page and Kylie Cosmetics Instagram, she showed off the eyeshadow palette, lip kits, lip gloss, blush, and more. BuzzFeed News rounded up a number of reactions to the latest collection throughout social media. And they were far from positive. On Twitter, an individual with the username Ms. Rich wrote, “at this point ur selling the same colors in new packaging. so wasteful.” The self-proclaimed subtweet went on to accuse Kylie of releasing “the same thing recycled every holiday.” Numerous other Twitter users also claimed Kylie just repackages the same shades over and over. The comments on both Instagram accounts mostly negative as well. Disappointed fans wrote, “It’s like the same color every time,” “Same shh different day lol,” and “I see this lipsticks over and over and over just different shapes.” Some comments even accused Kylie of ripping off drag queen Trixie Mattel.

Kylie’s faced intense backlash for her products before. A bathing suit line called Kylie Swim received disastrous reviews for the poor quality and cheap materials. Multiple commenters brought up that universally mocked swimwear launch as a reason they wouldn’t buy Kylie’s products anymore. Others slammed the quality of her makeup line as well. In addition to the limited, possibly recycled shades, comments alleged that the products were cheaply made. The formula was slammed as “gross” and drying, and the lip gloss wands as “flimsy.” Some remarked that the offerings were too outdated, and that Kylie had done nothing to improve or evolve the line for years.

However, it’s highly likely Kylie will bounce back from all the social media criticism. After all, she has done just that many times before. While most of the comments on her Instagram pages were negative, there were still fans who wrote that they couldn’t wait. Meanwhile, her sister and Keeping Up With The Kardashians co-star Kim Kardashian’s SKIMS business is more successful than ever. Around the same time as Kylie’s makeup announcement, it was revealed that SKIMS doubled its value. The whole family has faced numerous controversies over the years, but their success shows no signs of slowing down.

Next: Keeping Up With The Kardashians: Kylie Jenner Plastic Surgery Timeline

Source: Kylie Jenner/Instagram, Kylie Cosmetics/Instagram, BuzzFeed News, Ms. Rich/Twitter

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